We are there for you

Creating closeness through culture in difficult times

At New Patrons we are always close. In many places, we accompany the direct dialogue between citizens and artists who shape the future of villages, quarters and communities in joint projects. During the Corona crisis, however, this civic work is slowing down. Meetings are cancelled. Our mediators cannot travel to the projects. Artists stay at home for the time being. The virus forces us to avoid our most important workplace at the moment: The public space. But our work continues.

We are not losing our enthusiasm. Now new solutions, formats and ways are needed and we are working on many steps at once. We advertise for the financing of the projects. We plan with architects and structural engineers. We discuss the projects of citizens with administration and politics. And there is now more room for in-depth research, which is an important part of our method.

Above all, however, we see our responsibility in the coming weeks and months as being in places where culture is particularly important. While cinemas, museums or theatres have to remain closed, we will connect our projects even more closely – also with digital tools. We want to strengthen the exchange between civic groups. We are making our contribution to promoting cohesion in villages and towns. When public life is slowing down, the discussion of cultural concerns and projects is particularly important in order to keep an eye on future perspectives. Now more than ever, we need a sense of community and responsibility for our society. Our clients are shining examples of this. We will actively support them in the coming period.

We will remain in regular contact. You will hear from us! Write to us or give us a call if something is close to your heart.

Your New Patrons Team


New Patrons


The New Patrons
of Tours, France

The New Patrons of Tours

Public Inauguration on November 24, 2004

Photo: Alexandre Yagoubi Idrissi

The Monster Of Tours

Auftrag: Erect a sculpture as an attractive new focal point in one of Tour’s historic quarters

Mediatoren: Anastassia Makridou-Bretonneau (Eternal Network),

Künstler: Xavier Veilhan,

Kooperationspartner und Förderer: Fondation de France, Ville de Tours,

Duration: - – 2004

Budget: 102,071 €

By the early 2000s, the Place du Grand Marché, the main market square in the historic part of Tours, had fallen into a miserable state of disrepair. Storeowners and nearby residents convinced the city council to redevelop the area. But they also wanted something more, something that would lend the space a new identity. Residents turned to the mediator Anastassia Makridou-Bretonneau, who suggested Xavier Veilhan. The artist surprised the town with plans for a monumental statue with an unconventional subject: instead of a hero towering over the square he envisioned a monster, a science fiction figure-cum-mascot to watch over the historic quarter and its residents. The plan triggered a heated debate. Pressured by public support, the city council gave the project the go-ahead and approved funding.

The sculpture was unveiled at a dedication ceremony in 2004. Loved by many and hated by some, the statue has become a unique city landmark, with locals now referring to the square as the Place du Monstre. Festivals, markets, and new retailers have injected new energy into the vicinity, while the square has even become something of a tourist attraction.

“Before, people didn‘t know where the Place du Grand Marché was. Now, everybody knows where the Place du Monstre is.”

Fanny Delfau, Florist, Patron

The New Patrons of Tours

Inauguration ceremony on November 24, 2004

Photo: Alexandre Yagoubi Idrissi

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